Having your own e-commerce store sounds like a great idea right? It sure does! All those hard to reach customers, 24/7!
Well… maybe not so much. There’s a couple of things I want you to be aware of before making the decision to add your own dōTERRA Shop page to your website. Let’s do a bit of a pros and cons list. I’m a visual person after all.
Quick Pro / Con List... Is an Ecommerce site right for your business, right now...
So there’s a bit to consider before deciding on whether or not an e-commerce site is the best for you (taking in mind this is a post just talking about the selling of dōTERRA branded essential oil and lifestyle products - if you want to sell bracelets, non-dōTERRA diffusers & resources - THAT’S definitely within the “easy peasy” basket).
And remember that above “con” where I mentioned the “fluff” around processing payments made via your e-commerce store? Well, here’s a bit more to consider:
1. If a new customer purchases for example an enrolment kit via your ecommerce store, you are responsible for collecting the necessary information needed to create a new Wellness Advocate or Wholesale Customer in your back office. Any ecommerce site that ISN’T your www.mydotterra.com/____ site won’t collect this information and maintain it with dōTERRA on your behalf. This is a manual process at your end.
2. Payments will need to be processed twice. Once, on your personal website via a payment gateway (ie. PayPal, stripe or square etc), then again when you process a separate payment using your own credit card to create the initial purchase and order for your customer.
There is increased risk for you when you do this. How so? Take for example a customer purchases a home essentials enrolment kit via your personal shop page, the payment of $330+ will be processed via PayPal and deposited into your bank account (first payment collection point using the customers credit card).
Once you receive your order notification, it is your responsibility to process this person as a new Wellness Advocate / Wholesale customer via your back office and place their home essentials kit order using your credit card (or a pay-&-go card etc). This is the second time the payment will be handled. ** IMPORTANT NOTE ** DO NOT TO SAVE YOUR CREDIT CARD ON FILE. Otherwise you could end up with one very happy customer but one very sorry bank balance.
AfterPay, OxiPay, ZipPay options… well that’s a completely different kettle-of-fish. I’ll have to cover that in a future post…
3. Create a welcome email with their login and password(!) information. This is necessary if you have added someone as a Wellness Advocate / Wholesale Customer yourself (just as you would any other time), otherwise it could put them off from purchasing through their account and they could wander. You want to make the entire purchasing experience as seamless as possible.
Now you might be thinking… “well are you for or against personal ecommerce sites??”.
Personally, I don’t have a stand and believe it’s a decision you will have to make depending on how you are going to run your business which is why I offer you the option to have ecommerce or not have ecommerce on any chosen Designing Simple Theme. I just want you to be aware that there is extra work involved.
Oh - one more thing to add to the CON list… Ecommerce sites can be more expensive to run. Ecommerce sites generally have higher hosting fees in order to reduce the added fees charged by credit card and payment processing gateways. If you’re not looking to sell, sell, sell via your page, you might want to consider leaning on your FREE mydoterra.com site to funnel your new builders and customers to to make their initial purchases. At least in the beginning stages of your dōTERRA entrepreneurial career.
Our mydoterra sites can be a little cookie-cutter, but I think they are generally undervalued by the majority of WA’s looking to grow their business. Just remember that every time someone orders via your mydoterra page, that person is automatically signed up under your ID (unless they physically change it… but doesn’t happen very often). There’s NO double handing of enrolment information and NO double handling of payments - this is more secure for you!
The responsibility is on US to educate our future business builders and customers on HOW to use the mydoterra page. You can do this by offering them a step-by-step guide via your website (see the example I've put together HERE in the Alpha Theme), or a quick video (and don’t forget those face-to-face moments! You know… THE CLASSES!!). Whatever you choose - as long as you’re clear and explain why… then you’ll be good as gold. PLUS you won’t need to pay higher hosting fees per month! WINNING!
So whether you choose to add an ecommerce page or rely on your mydotterra site to sell and sign up your future team, the choice is yours. You’re still going to be selling dōTERRA product, just the means through which you do it is up to you.
And don’t forget, we’re building relationship focussed businesses here… so make sure that you completely cherish every and any relationship you make via your site. We are professional Network Marketers after all.
To your success,
My name's Erin and I'm the owner and designer here at Designing Simple. I'm a massive believer in self-empowerment and surrounding yourself with like-minded people. I love the beach, coffee and lazy Sundays.